Play Radio Sales
   
   
   

 
  Why Internet Radio Advertising?  

More than 8 million people in the UK listen to web-based radio services every week and nearly 2 million download podcasts on a weekly basis, according to a survey that suggests internet radio has hit the mainstream.
Commissioned by the industry's audience research body Rajar, the Ipsos Mori survey last autumn found that more than 12 million people have listened to the radio online and 8.1 million listen every week through live streaming.

Monthly internet broadcast (radio and video) users might represent only 26 percent of the online audience, but they accounted for an estimated 42 percent of online spending. Advertisers can reach an audience that's in listening and shopping mode.

 
   
  Why Play Radio UK  


Let's face it... your customers are being bombarded by multiple products and services whilst they are surfing the internet. Play Radio UK is probably the largest group of internet only radio stations in the UK offering listeners a totally interactive experience. Our 831,839 connections choose to listen to one or more of our expanding choice of radio stations whilst they surf the internet. This is your opportunity to reach these potential customers whilst they are already on-line.

Imagine if they hear a commercial for your product or service while they are already surfing the internet, they can go directly to your web site and request more information and even buy. If they miss any information they can go to the w3.playradiouk.com website and click on your hyper-link, listen again or tell a friend!

 
   
  Who Listens  
   
 
Network One Unique IP's Hours Male % Female % ABC1 % C2DE % Age Range
             
Play One UK

11910

6177

53

47

42

58

15 - 34

Play Two UK

64576

59353

46

54

49

51

35 - 55

Play Rock UK

109552

58344

61

39

44

56

25 - 45

Play Top40 UK

106498

118801

48

52

39

61

15 - 35

Play Dance UK

61694

30709

51

49

41

59

15 - 35

Play Reggae UK

28180

11611

63

37

48

52

25 - 45

Play Country UK

10154

6759

57

43

33

67

25 - 45

Play Urban UK

29423

9492

54

46

29

71

15 - 25

               
Total for Network 1

421987

301246

54

46

41

59

 
               
Network Two Unique IP's Hours Male % Female % ABC1 % C2DE % Age Range
             
Play Classical UK

146581

301029

52

48

81

19

35 - 55

Play Jazz UK

18080

16134

58

42

76

24

35 - 55

Play Love UK

14830

19234

46

54

66

34

25 - 45

               
Total for Network 2

179491

336397

52

48

74

26

 
               
Total Across The Play Radio UK Network

601478

637643

53

47

57

43

 
 
 
 
 
 
 
 
 
 
   
  Key Benefits  

 

Play Radio reaches over 831,839 unique consumers, targeting people in their homes, office’s and work place.

Consumers are already online when they hear your advertisement and can respond and even purchase your product or service immediately

With traditional radio advertising the audience is measured via a sample survey.  As few as 1 person surveyed can represent up to 10,000 people, where as with online radio we can tell you accurately how many people are tuned in when your commercial message is played.

By combining still and moving pictures to your radio campaign you can dramatically increase the response by prompting the consumer into buying your product(s) there and then.

 
   
  Media Pack  
  Download the Play Radio UK media pack below  
Download            
   
  Rate Cards        
  Download the Play Radio UK Rate Cards below  
  On-Air Rate Card  


Interactive Advertising Rate Card  
               

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